We fulfill dreams of personal freedom.
In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution and a motorcycle culture that would make Harley-Davidson one of the most recognized and revered brands in the world.
We fulfill dreams of personal freedom – it’s our purpose, and we take it seriously. And while freedom means different things to different people, it’s a bond that brings Harley-Davidson customers, employees, dealers, suppliers and enthusiasts together.
Standard is your starting point. The Softail® Standard pushes raw, stripped-down style to the edge.
Raw, stripped-down bobber style. A blank canvas for customization. This is more than a motorcycle. It’s an iron invitation to join the custom revolution.
CVO™ ROAD GLIDE®
Loaded with custom details to take touring style and performance to the limit.
The pinnacle of factory-custom touring style and comfort. Visually stunning and loaded with power.
THE LOUDEST SOUND YOU HEAR WILL BE YOUR HEART RACING
Get instantaneous power the moment you twist the throttle. No clutch to release. No gears to run through. All you do is flick your wrist and take off.
The LiveWire™ motorcycle features a high-voltage battery (or RESS; Rechargeable Energy Storage System) composed of lithium-ion cells surrounded by a finned, cast-aluminum housing. The high-voltage battery provides a minimum of 98 miles (158 km) of city range or 88 miles (142 km) of combined stop-and-go and highway range.